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The Future of Internal Communication podcast is hosted by The Institute of Internal Communication – the only professional body solely dedicated to internal communication. This podcast hosts a range of subject matter experts from within and outside internal communication, each sharing their insights on the future of internal communication. These thought-provoking discussions address the critical role of communication as a driver of workplace trust, connection, community, collaboration, innovation, engagement, culture, change, resilience and performance. Organisations today face a rising tide of challenges, causing widespread disruption and demanding wholesale business transformation. How colleagues communicate both on- and off-line is the glue that holds organisations together. Communication cultivates goodwill and drives alignment around a shared purpose. In a rapidly evolving world, Jennifer Sproul, Dominic Walters and Cat Barnard explore opportunity for internal communicators. As work becomes increasingly digital, data driven, distributed and on-demand, their conversations with thought-leaders examine the human side of work. This series showcases the critical link between empathic communication and workplace trust, connection, community, collaboration, innovation, engagement, culture, change, resilience and performance.
Episodes

Wednesday May 15, 2024
Addressing worldwide waste, with Gerry McGovern
Wednesday May 15, 2024
Wednesday May 15, 2024
Hardly a day goes by now without a news article circulating telling us of the boundless benefits of the next phase of AI and how we must all hurry to adapt. There’s little time to think about the pros and cons – the mainstream narrative is get on board or get left behind.
But what’s at stake? What are the downsides? Activist Gerry McGovern is hugely concerned. And rightly so. The environmental footprint of next generation technology is barely mentioned. Author of World Wide Waste, Gerry has committed to sharing the true cost of AI as far and wide as he can.
In this episode, Cat, Jen and Dom chat with Gerry to learn about the carbon impact of all-digital and uncover what internal communicators can do to educate, inform and help their organisations reduce their carbon emissions.
Takeaways
- Recognize the absence of bicycles in advertising and the prevalence of artificial bicycles for indoor use.
- Shift from propaganda to realism in order to make meaningful changes.
Ask harder questions and work towards changing behaviors and mindsets. - Slow down and recognize that humans were not designed for the fast-paced lifestyle we currently lead.
About Gerry McGovern
Gerry has published eight books on digital content and data. In 1996, the Irish government published his report, ‘Ireland, The Digital Age, The Internet.’ That same year, The European Union awarded Nua, a company he co-founded, its Best Overall WWW Business Achievement Award.
Gerry’s latest book, World Wide Waste, examines the impact data waste and e-waste are having on the environment and what to do about it. Gerry also developed Top Tasks, a research method used by hundreds of organizations to help identify what truly matters. The Irish Times has described Gerry as one of five visionaries who have had a major impact on the development of the Web.
@gerrymcgovern@mastodon.green
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