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The Future of Internal Communication podcast is hosted by The Institute of Internal Communication – the only professional body solely dedicated to internal communication. This podcast hosts a range of subject matter experts from within and outside internal communication, each sharing their insights on the future of internal communication. These thought-provoking discussions address the critical role of communication as a driver of workplace trust, connection, community, collaboration, innovation, engagement, culture, change, resilience and performance. Organisations today face a rising tide of challenges, causing widespread disruption and demanding wholesale business transformation. How colleagues communicate both on- and off-line is the glue that holds organisations together. Communication cultivates goodwill and drives alignment around a shared purpose. In a rapidly evolving world, Jennifer Sproul, Dominic Walters and Cat Barnard explore opportunity for internal communicators. As work becomes increasingly digital, data driven, distributed and on-demand, their conversations with thought-leaders examine the human side of work. This series showcases the critical link between empathic communication and workplace trust, connection, community, collaboration, innovation, engagement, culture, change, resilience and performance.
Episodes

Tuesday Jul 16, 2024
S10 Bonus Episode Exploring the 2024 IC Index with Susanna Holten
Tuesday Jul 16, 2024
Tuesday Jul 16, 2024
The IC Index is a first-of-its-kind research project commissioned by the IoIC that explores the impact of internal communication on internal stakeholders. To mark the launch of the 2024 IC Index, Jen, Dom and Cat welcome Susanna Holten from project partner Ipsos Karian & Box.
As research project lead, Susanna has expert insights as to what the data means for the internal communication profession. As this year’s report focusses on trust, this podcast conversation explores the criticality of trust for employee advocacy, collaboration, and leadership.
Much like the report itself, this episode covers a vast amount of ground. The need for clear and inclusive internal communication has never been more urgent. Not least as organisations must – in so many cases – pivot their business strategies to maintain market relevance, adapt to AI-enabled workplaces and strive to find hybrid work equilibrium.
Takeaways
- Trust is a key driver of employee advocacy, collaboration, and engagement.
- Empathy from leaders and effective communication from direct managers are crucial for building trust.
- External events and the employer's stance on socio-cultural and economic issues impact employee trust and engagement.
- Internal communication plays a vital role in creating a hyper-connected organisation.
- Communication training for managers and leaders is essential for effective internal communication. Good relationships at work are crucial for employee engagement and customer relationships.
- Values alignment is important for creating a cohesive and supportive organisational culture.
- Transparency and radical honesty are key in building trust and improving communication.
- Internal communicators have the opportunity to drive change and take a stance on important issues.
- The IC Index provides valuable insights and data for internal communicators to inform their strategies and actions.
About Susanna Holten
Susanna is a Principal Consultant at Ipsos Karian and Box. Alongside leading a team of internal communication and behaviour change consultants, she's been driving the IK&B internal communication audit offering over the past few years. She supports a broad range of clients in the IC research and strategic advisory space. She leads the work on the annual IC Index report, in close collaboration with the IoIC.
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