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The Future of Internal Communication podcast is hosted by The Institute of Internal Communication – the only professional body solely dedicated to internal communication. This podcast hosts a range of subject matter experts from within and outside internal communication, each sharing their insights on the future of internal communication. These thought-provoking discussions address the critical role of communication as a driver of workplace trust, connection, community, collaboration, innovation, engagement, culture, change, resilience and performance. Organisations today face a rising tide of challenges, causing widespread disruption and demanding wholesale business transformation. How colleagues communicate both on- and off-line is the glue that holds organisations together. Communication cultivates goodwill and drives alignment around a shared purpose. In a rapidly evolving world, Jennifer Sproul, Dominic Walters and Cat Barnard explore opportunity for internal communicators. As work becomes increasingly digital, data driven, distributed and on-demand, their conversations with thought-leaders examine the human side of work. This series showcases the critical link between empathic communication and workplace trust, connection, community, collaboration, innovation, engagement, culture, change, resilience and performance.
Episodes

Wednesday Jun 26, 2024
Unethical AI: considerations for healthy AI adoption with Dr Naeema Pasha
Wednesday Jun 26, 2024
Wednesday Jun 26, 2024
Dr. Naeema Pasha is a leading expert in AI, diversity and skilling. She set up and led the World of Work (WOW) Institute at Henley Business School, examining the future of work, and more specifically the ethical impact of AI on work, workers and workplaces.
A keynote speaker at our 2024 IoIC festival, we wanted to chat with Naeema in front of a broader audience. Of most interest, we wanted to explore ethical considerations for the healthy, fair and inclusive adoption of AI at work.
In this episode, Naeema shares her ideas for how to implement AI at work in a way that avoids unforeseen consequences and that’s optimally equitable for as many internal stakeholders as possible.
Takeaways
- Ethics in the context of AI involves making fair, reasonable, and good decisions that align with an organisation's purpose and values.
- Generative AI adoption raises ethical concerns related to bias, job displacement, depersonalisation of human interactions, and the impact on teaching, learning, and employee engagement.
- The Luddite movement and historical perspectives on technological change provide insights into the concerns and challenges associated with the adoption of new technologies, including generative AI. The impact of AI on human roles goes beyond the transfer of information and involves emotional labor, trust, and relationship-building.
- Internal communicators play a crucial role in addressing the ethical issues of AI adoption at work, including critical analysis, awareness-raising, and the development of ethical guidelines.
- The conversation emphasises the need for open discussions about AI ethics, the importance of human-AI collaboration, and the consideration of unintended consequences and ethical guidelines.
- The ethical implications of AI adoption at work require a new language of questions and a focus on humanised workplaces and human-AI symbiosis.
About Dr Naeema Pasha
Dr. Pasha set up and led the World of Work (WOW) Institute at Henley Business School, which examines the future of work, including the ethical impact of AI on work, workers and workplaces. At WOW, her film, Privacy Ltd, explored the ethics of the use and effect of facial recognition technology in UK society. At Henley, she also carried out a groundbreaking research on race equity in UK businesses, The Equity Effect. Now an independent consultant, she works with various organisations and institutions on AI, diversity and skills projects, as well as policy such as working on a UN Paper on the dangers of Generative AI. Naeema is recognised by Ifpc-online as one of the Top 50 Worldwide Influencers on AI Ethics
LinkedIn: https://www.linkedin.com/in/dr-naeema-pasha-9b23b66/
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